Wednesday, November 25, 2009

SPECIAL HOLIDAY OFFER FOR BU HOCKEY BOOK

FOR IMMEDIATE RELEASE

SPECIAL HOLIDAY OFFER FOR BU HOCKEY BOOK
BU Fans Can Obtain Signed Books Via Mail Order

BOSTON – In the national championship game in college hockey, Boston University had to go into overtime to win the big prize.

Now a special offer for Terrier hockey fans has gone into overtime as well.

Burn The Boats: A Seven-Championship Season for Boston University Hockey, written by US College Hockey Online senior writer Scott Weighart, was published last month and has proceeded to sell briskly at Agganis Arena, the BU Bookstore, and online at www.buhockeybook.com.

Initially, Mosaic Eye Publishing decided to offer fans free shipping within the United States on mail orders for the first 35 days of the regular season in honor of the Terriers’ 35-win season in 2008-09.

Now, with the holidays approaching, Mosaic Eye has decided to extend the free shipping offer with an “overtime” special geared to fans interested in purchasing the books as gifts for friends and family. As a result, the free shipping offer will continue until December 18, 2009—meaning that any offers up until that date will receive free shipping and should arrive in time for Christmas.

Additionally, a new wrinkle is now available to fans from afar. “I have done several book signings at Agganis Arena, and the response has been terrific,” Weighart says.

“Many fans have asked me to sign copies in some personalized way—sometimes as birthday presents or Christmas gifts. Eventually, we started saying, ‘Why not make this available to Terrier fans who can’t make it to the Arena?’ So now Terrier fans will have the opportunity to get a book inscribed as they wish when purchasing the book for $17 at www.buhockeybook.com.”

Here’s how it will work: When ordering online using PayPal, fans can click on “Special instructions to the seller.” After doing so, buyers can add instructions if they want a personalized comment along with author’s signature. Here are some typical choices:
· “To Katrina, Merry Christmas!”
· “To Dave, Never leave a game early!”
· “To Hannah, Keep playing hockey!”
· “To Kenny, A future Terrier!”

As always, money from each purchase of the book goes directly to the BU hockey program.

Fans should be aware of more news related to the Burn The Boats book:
· The books will be available at the Madison Square Garden concessions stands before and during the Red Hot Hockey game versus Cornell on Saturday, November 28.

· Scott Weighart will be appearing at the Pep Rally prior to the BU-Cornell game. Fans who have already purchased the book can bring their books in for signing at the Pep Rally or purchase them at concession stands to be designed before the game begins.

· Another author signing at Agganis Arena will take place before and during the game against Boston College on Saturday, December 5. Weighart will be signing books before the game from 6-7 p.m. as well as between the first and second periods.

· A book signing will also take place at the BU Bookstore in December, but the exact details are yet to be announced.

· Bernie Corbett, the Voice of Terrier Hockey, interviewed Weighart about the book for the College Hockey All-Access show on satellite radio. The broadcast should be archived and available on the Interent within a few days. Use Google to find it by searching for the November 21 show of College Hockey All-Access.

· A feature story detailing the making of the book should be available this week on goterriers.com. It is a lengthy piece entitled “A Game for the Pages.” Likewise, Weighart has completed a feature story about the Terriers’ tri-state players who will be participating in Red Hot Hockey next weekend. The story is based on interviews with Joe Pereira, Kevin Shattenkirk, Luke Popko, and Sean Escobedo.

To order the book, to read advance praise about it from Nancy Marrapese-Burrell of The Boston Globe, or to check out an excerpt from the book, go to www.buhockeybook.com. For additional information—or to arrange an interview with Weighart—please contact Ellie Boynton at info@mosaiceyepublishing.com or at 617-566-1574.

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